Sound City Launch The Vital Sessions

The rapper and BBC presenter takes over Facebook Live from Monday.

By Planet Slop
Sat 10 October, 2020

Sound City is set to launch a series of music business masterclasses with rapper and BBC presenter VITAL, starting Monday (October 12).

Supported by Arts Council England and CAPLL Ltd, The VITAL Sessions will be broadcast on Facebook Live every Monday evening from 7pm to 8pm, welcoming a special guest each week, which Sound City MD Becky Ayres describes as “open access and available for any artist or individual with a passion for music who wants to get inspiration, ideas and support during the tricky times we currently face.”

In the first session, VITAL will talk with rapper J Lucia about surviving COVID as an independent artist.

With roots in Wolverhampton and Jamaica, VITAL’s first EP, Powers, hit the iTunes Hip Hop Top 20 in December 2016. His music has gathered more than 2 million views on YouTube and he has played more than 200 stages including MADE Birmingham and BBC Radio 1’s Big Weekend.

VITAL said: “I’m excited to further build and work with Sound City as they have showed me love, support and embracement from the jump. Since then, I have gone on to perform across the UK and other countries, become a BBC presenter and am now working with DITTO Music. Through all that, Sound City have kept their relationship and support constant.

I’m really looking forward to doing The VITAL Sessions and seeing where every conversation goes. The aim is to help people secure themselves for the future. We’re living in scary times. If these sessions help just one person through this turmoil, I would be happy that someone has allowed themselves the power to figure it out.”

The VITAL Sessions begin Monday 12th October on Facebook Live.