Keeping his ear to the soulful underground, Soulfultiz checks out the debut single from London’s JVCK James.

Curating festivals means that you are often sent some real gems out of the blue.

Whilst putting together the bill for last year’s Liverpool SoulFest, I was turned on to an 18 year old man from East London who goes by the name of JVCK James.

Born James Anderson, he has been around for four or five years.  Like a lot of up and comers, he has made a bit of a name for himself on YouTube. Of note, his cover of Whitney Houston‘s I Have Nothing managed to get over a million views.

Six months ago, he released A House Is Not a Home as a free download on Soundcloud. The song was two and a half minutes of pure pleasure, laying the ground work for his first official single release, Extroverted Lovers.

Listening to the track, there is a clear influence of late 90s/early 00s neo soul. It is not surprising that he cites the likes of Frank Ocean and Brandy among his inspirations. There is also a reference to Jodeci, one of the great New Jack Swing-era groups – a fine place for any youngster to start.

All said, within the first few seconds of Extroverted Lovers, it was pretty clear that JVCK James is going places. He is wise beyond his years, and I can’t wait to see his next move.

  • Image: artist’s Facebook page
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